Creative

& Media Strategy

The Challenge: Payments suck

No one cares about payments. Frankly, most people hate them (amirite). So how could we launch the Klarna app, a shopping and payment app, in the US market?

The Solution: Bring in the hounds

We positioned Klarna as the undisputed shopping companion for dog lovers of America. We created a temporary monopoly in the community: showing up in their feeds by partnering with people (and dogs) they follow, taking over their streets with a 3-day activation, a chewable wall, and finally by allowing them to engage with Klarna digitally- through filters, reaction GIFs and more. We even gave back to the community by donating to local dog shelters.

0 dogs were harmed in the making of this campaign.