Creative & Media Strategy

The Challenge

Midnight online shopping spree? Misguided impulse purchases? We all know how badly it sucks when you buy something you regret and end up being stuck with it. Luckily, there's an app for that.

The Solution: Celeste Barber x Klarna's Pay Later

Enter Celeste Barber - the funniest woman on the internet, and queen of the reality check. Together we created a home-shopping inspired mini-series (click to watch) where Celeste advises unlucky shoppers on how to avoid shopping fails by using Klarna’s Pay Later feature. The campaign lived across Celeste Barber’s IG, Klarna’s channels (all) and Refinery 29, who collaborated with us as an exclusive media partner.