Campaign Strategy

& Roll Out

The Challenge

At the start of the pandemic, we took on the task of crafting the first post-COVID19 piece of comms for Coca-Cola globally. But… how do make culturally sensitive & impactful work for a future that is entirely uncertain? 

The Solution

#OpenLikeNeverBefore (click to watch) was created in the belief that instead of going 'back' to normal, we move forward towards a better world. We told the story through one of the oldest and purest forms of communication: poetry. We invited award winning spoken-word artist George the Poet to cowrite and perform the manifesto piece to the world. In the midst of a pandemic and a social media boycott we were able to roll the campaign out globally, with local HORECA partner support as an important puzzle piece.